Pricing cap: A plot twist for cinemas in Karnataka

Ticket price cap may draw more viewers to smaller films, but strain multiplexes and prime properties with high costs

- Lata Jha

Average cinegoers have often griped about the high price of tickets at multiplexes that deters them from enjoying movies at theatres more frequently. A section of trade analysts, too, blames expensive tickets as one of the reasons for many films failing at the box office.

The Karnataka government has sought to provide relief to audiences by announcing a cap on movie tickets at ₹200. But the move could prove to be a double-edged sword, experts warned.