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The Luxury Customer Wants to Be Cuddled Much More
Mint Chennai
|March 07, 2025
Value Retail's chair Desirée Bollier on the growing demand for 'superfluous service' and experiential retail
The villages are essentially catering to the travelling customer who's a fashion loyalist but doesn't want a transactional relationship with luxury. Over a span of 30 years, they have built a strong following. The Bicester Village, the first ever outpost started in 1995 in the UK, now has about seven million visitors a year and is the second most popular destination for Chinese tourists in Britain after Buckingham Palace. It generates among the highest sales per square foot of any shopping mall in the world. Indians are among its top five visitors. In an interview, Bollier talks about the idea behind the villages and what the retail luxury customer wants.
Edited excerpts:
It's been 30 years of the Bicester Village. How has the brand evolved?
Dit verhaal komt uit de March 07, 2025-editie van Mint Chennai.
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