Surge of quick commerce sends DMart Ready stores reeling

DMart's aggressive expansion into quick commerce, particularly its DMart Ready stores, has faced significant challenges. The company is recalibrating its e-commerce strategy in response to competition from quick commerce firms and changing consumer preferences.

- FROM PAGE 1

and hence, we continue to align our business to that extent. Our home delivery business now far exceeds our pick-up point sales contribution. In several towns, we now only operate home delivery as a delivery channel," said DMart. Alongside, the company said Unilever veteran Anshul Asawa will become CEO on 1 February 2026, succeeding Noronha who built up DMart since joining as CEO in 2007 as India's largest listed organized retailer by revenue.

DMart, which ended FY24 with ₹50,936 crore in revenue, had a market capitalization of ₹2,39,841 crore at the end of last week, making it again the most valued retailer. Trent Ltd's market cap totalled ₹2,33,980 crore on Friday. Still, Avenue's public investors, who own 25.35%, and the promoter, billionaire Radhakishan Damani, who owns 74.65%, are anxious about the retailer's future, especially its e-commerce business. According to one analyst and three investors, who spoke on the condition of anonymity, DMart's e-commerce strategy, which had 387 large-format retail stores at the end of December, continues to be a work in progress as it competes with quick commerce firms such as BlinkIt, Zepto and Instamart.