Ga onbeperkt met Magzter GOLD
Krijg onbeperkte toegang tot meer dan 9000 tijdschriften, kranten en Premium-verhalen voor slechts
Saatchi scales up even as ad industry faces identity crisis
Mint Chennai
|June 26, 2025
Advertising firms like Ogilvy, McCann, Leo Burnett and FCB have traditionally led in both scale and awards tally
Creative agency Saatchi & Saatchi India has quietly doubled in overall scale and revenue size over the past five years, expanding headcount, winning marquee mandates and growing its digital arm nearly tenfold. But even as the agency rides a strong growth wave, chief executive officer (CEO) Paritosh Srivastava admits the broader industry is staring at some fundamental shifts—from broken revenue models and rising client demands to the slow erosion of creativity itself.
The year 2024 has been the best in the agency's history, Srivastava told Mint. "We've won large mandates—Diageo, Skoda, Pampers, FedEx and Leela Hotels—and we now operate with over 400 people across Saatchi & Saatchi, BBH India and digital agency Saatchi Propagate," Srivastava said. The group's digital arm, acquired in 2019, has grown from a ₹4 crore operation to ₹40 crore in projected revenues for FY25.
Dit verhaal komt uit de June 26, 2025-editie van Mint Chennai.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Mint Chennai
Mint Chennai
How Meta's Reels became a $50 billion business
Once a TikTok wannabe, Instagram’s video feature is now a hit with users and advertisers
3 mins
January 02, 2026
Mint Chennai
Govt weighs ₹12 tn capex as private sector still shy
Public investment key as private capex remains uneven, global uncertainty persists
2 mins
January 02, 2026
Mint Chennai
Quick commerce braces for fiercer battle in 2026
India’s quick commerce battle is set to turn even more intense in 2026 even as companies delivering groceries to electronics within minutes chase customer loyalty and improve unit economics.
2 mins
January 02, 2026
Mint Chennai
New Year's plea: Make it safe to walk in Indian cities
In almost every Indian city I have walked through, one thing has been consistently missing: walkable footpaths.
3 mins
January 02, 2026
Mint Chennai
Bulgaria 21st nation to adopt the euro
Bulgaria on Thursday became the 21st country to switch to the euro, a milestone met with both cheers and fears, nearly 20 years after the Balkan nation joined the European Union.
1 min
January 02, 2026
Mint Chennai
Our Viksit Bharat goal calls for better governance across India
Ambitious growth targets can be met only if governance imperatives are put irreversibly in place. Stop-gap measures won't do
3 mins
January 02, 2026
Mint Chennai
Obesity drug frenzy triggers licensing deals for Indian cos
The growing popularity of obesity drugs is likely to spur Indian pharma companies to sign licensing partnerships and distribution deals as they eye the lucrative segment.
2 mins
January 02, 2026
Mint Chennai
Tax cuts drive Dec sales surge for leading carmakers
India’s leading carmakers reported a strong rise in December sales to dealers on Thursday, with tax cuts from earlier in the year fuelling demand into the final month of 2025.
1 min
January 02, 2026
Mint Chennai
Mamdani takes office and must now try to deliver on his boldest promises
Zohran Mamdani became the mayor of New York City early Thursday at a small ceremony in a decommissioned Gilded Age-era subway station—a location he chose as a testament to the city’s history of building great things to transform the lives of working people.
3 mins
January 02, 2026
Mint Chennai
Saks prepares for bankruptcy after missing debt payment
Saks Global is preparing to file for bankruptcy within days after missing an interest payment on the debt it took on to buy Neiman Marcus, people familiar with the matter.
2 mins
January 02, 2026
Listen
Translate
Change font size