Poging GOUD - Vrij
Men’s grooming triggers gold rush as investors see growth
Mint Chennai
|November 17, 2025
The men’s grooming category, long seen as a low-margin afterthought in personal care, is finally showing real momentum, as fast-moving consumer goods (FMCG) majors and investors refocus on a segment once dismissed as too niche to scale.
Just days apart, Godrej Consumer Products Ltd (GCPL) acquired Mumbai-based men's grooming brand Muuchstac in a ₹450-crore deal, while Bombay Shaving Company raised ₹136 crore from new investor Sixth Sense Ventures and former cricketer Rahul Dravid.
Deals in the segment have more than doubled to $85 million so far in 2025, compared to 2023, according to data by Venture Intelligence. Nearly 66 deals have been inked in the past five years, including venture capital (VC) and private equity (PE) investments, as well as acquisitions by large consumer companies.
Firms are now focusing on a few fast-moving and premium products like face wash and trimmers, instead of spreading themselves too thin across categories, betting that rising consumer experimentation will bolster growth.
Dit verhaal komt uit de November 17, 2025-editie van Mint Chennai.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Mint Chennai
Mint Chennai
Roll back quality control orders on inputs to spur manufacturing
Such QCOs hold back the competitiveness of manufacturers and ending them could catapult our factory sector to a new orbit
4 mins
November 18, 2025
Mint Chennai
'Many blitzscaling startups don't transition to discipline'
overthe last decade havescaled much more than anyone anticipated.
1 mins
November 18, 2025
Mint Chennai
'GST reforms to boost urban demand'
Homegrown fast-moving consumer goods (FMCG) major Marico Ltd expects India’s urban demand, especially in categories such as packaged foods, to perk up in the coming quarters aided by tailwinds from the recently-cut goods and services tax rates.
2 mins
November 18, 2025
Mint Chennai
China, India throw oil a lifeline as global glut looms
Global oil markets may be dominated by concerns about a glut, but producers have found some support in buying from China and India, spurred by awave of US sanctions on Russian energy.
1 mins
November 18, 2025
Mint Chennai
Apple boosts R&D on iPhone materials, says design chief
Creating proprietary materials took precedence over supply chain costs, says Richard Dinh
3 mins
November 18, 2025
Mint Chennai
Govt seeks time in SC on Sahara, Adani land sale petition
The Union government has sought more time to file its response to a plea by financially-stressed Sahara India Commercial Corporation Ltd (SICCL), which is seeking the Supreme Court’s nod to sell 88 properties, including Aamby Valley in Maharashtra and Sahara Shaher in Lucknow, to Adani Properties Pvt. Ltd in a ₹12,000-crore deal, and pay off its debts.
1 min
November 18, 2025
Mint Chennai
Welspun to sell majority in clean energy firm, hires EY
Company targets equity value of $100 million for stake in Welspun New Energy
2 mins
November 18, 2025
Mint Chennai
Infosys rolls out Al-first GCC model
T major Infosys on Monday introduced an AI-first model aimed at speeding up the establishment and transformation of global capability centres into AI-driven hubs that promote innovation and growth.
1 min
November 18, 2025
Mint Chennai
Trump's bets on China and Argentina are souring fast
When it comes to US foreign economic polic policy, President Donald Trump’s administration has two problems on its hands.
3 mins
November 18, 2025
Mint Chennai
Rural demand drives FMCG growth in September quarter
India’s fast-moving consumer goods (FMCG) sector reported a 5.4% rise in September-quarter volumes, which moderated sequentially on account of disruptions related to the transition to new goods and services tax rates, while the value of sales jumped 12.9%, according to data released by consumer intelligence platform NielsenIQ.
1 mins
November 18, 2025
Listen
Translate
Change font size