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Buy local: Design a home with farm-to-table ideas

Mint Chennai

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June 14, 2025

The other day, scrolling through Instagram, I was accosted by a sponsored post pitching an AI design tool. Responding to descriptive prompts like "contemporary" and "rustic," it could turn out a vast number of stylistic options for one space—basically, you skip the part about process and research and just embrace spatial personality dysregulation.

- MANJU SARA RAJAN

This is a world where the word "contemporary" conjures rounded beige boucle sofas and neutral walls, where "rustic" signifies live-edge tables and dark wood accents. There is a complete lack of context. They could be from everywhere, anywhere and somewhere all at once, spaces that seem so stereotyped yet fanatically banal that you cannot even guess a cultural or geographical connection. Eerily, though, the images that showed up looked similar to many of the real-life projects that we see at the moment.

At the same time, some of the most popular subjects on design platforms are topics like "How to design a puja room." A recent favorite among the readers of the design content website that I run was a story on the subject of Indian-isms in design. We are going through a period where there are all sorts of options available. You can go the route of the ubiquitous, or you cast a vote for a bit of sociocultural representation in your space.

DESIGN FOR SERENDIPITY

As someone who spends a lot of time looking at images and reading about projects, I know that it costs more when your design rebuffs its cultural and geographical context. Even if you happen to use AI technology to get a design, inevitably the price of buying things that look like they're from other places takes a lot of resources and the results are far from satisfying.

Far more interesting and pocket-friendly is to buy local. Design your space with the same approach as the farm-to-table principle for food. Do a little less, buy things off the cuff, see what happens when you make a few mistakes. Spaces are more interesting when they're created with a certain effortlessness but there is no way to articulate effortlessness if things have found their way into a room with excessive consideration.

MEER VERHALEN VAN Mint Chennai

Mint Chennai

What went into quadrupling Jio Payments Bank's footprint

Jio Payments Bank Ltd is aggressively expanding its sales network to catch up with market leader Airtel Payments Bank, with the aim of using this wider reach to acquire customers for its more profitable financial products.

time to read

2 mins

November 25, 2025

Mint Chennai

British cosmetic co Lush re-enters India

British cosmetics retailer Lush, which is reentering India after close to three decades, looks to tap the fast-growing luxury segment in beauty & personal care and expects the country to be among its top 10 global markets in the next 3-5 years, its co-founder Rowena Bird said.

time to read

1 min

November 25, 2025

Mint Chennai

Mint Chennai

AI ignites the return of Bezos the inventor

‘Tm the least retired person in the world,’ Amazon founder says

time to read

4 mins

November 25, 2025

Mint Chennai

Mint Chennai

Diwali is past, but shopping season is roaring ahead

India's consumption engine appears to be humming well past the Diwali rush, with digital payments showing none of the usual post-festival fatigue.

time to read

1 min

November 25, 2025

Mint Chennai

Let digital links and AI fix gaps in power grids as they go green

Digital interoperability and AI can deliver energy efficiency and resilience against transition shocks

time to read

3 mins

November 25, 2025

Mint Chennai

Mint Chennai

TCS, Wipro US patent suits worsen IT's woes

Two of the country’s largest information technology (IT) services companies—Tata Consultancy Services Ltd and Wipro Ltd—faced fresh patent violations in the last 45 days, signalling challenges to their expansion of service offerings.

time to read

1 min

November 25, 2025

Mint Chennai

Quality control orders: Let's fix all distortions

Dropping QCOs that act as import barriers for factory inputs will help reduce costs but India should also tackle other distortive aspects of our trade policy that do the economy a disservice

time to read

2 mins

November 25, 2025

Mint Chennai

Mint Chennai

SC clears Sandesarass after ₹5,100-crore settlement deal

Court drops all criminal proceedings against Sterling Biotech promoters in a bank fraud case

time to read

3 mins

November 25, 2025

Mint Chennai

Sunteck in Dubai with ₹10,000-cr luxe project

Sunteck Realty Ltd has ventured into the Dubai property market with a ₹10,000-crore luxury project in the prime Downtown Dubai area, at a time when the city is witnessing a surge in demand for high-end properties.

time to read

1 min

November 25, 2025

Mint Chennai

Govt plans reform push in winter session

The government is preparing to push a packed reform agenda through parliament's short winter session that will start 1 December, with 15 sittings scheduled to clear major legislations tied to crucial issues, including ease of doing business, regulatory consolidation, foreign investment, and sectoral reforms.

time to read

1 mins

November 25, 2025

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