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Amrut raises toast with category-first single-jaggery rum
Mint Chennai
|March 27, 2025
It plans to expand premium lineup with category-first rum and whisky, while boosting single malt capacity
Amrut Distilleries Pvt Ltd, best known for its namesake single malt whisky, is making a bold bet on rum with the launch of what it calls the world's first single-jaggery rum. The 75-year-old company has been expanding its domestic footprint steadily, with its whiskies being sold over 20 states.
The firm expects gross revenues of ₹550 crore this year (excluding duties that account for ₹1,300 crore), growing 14% over last year's ₹480 crore.
"Projections for the next fiscal suggest we should be growing at a CAGR of 10% at least," joint managing director Thrivikram G. Nikam told Mint.
Dit verhaal komt uit de March 27, 2025-editie van Mint Chennai.
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