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Vidya Balan aligns with Federal Bank and creates a brand revolution
Mint Bangalore
|March 08, 2025
Federal Bank, a leading name in the Indian banking sector, announced a significant milestone in its brand evolution by appointing Vidya Balan as its inaugural brand ambassador.
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Federal Bank, a leading name in the Indian banking sector, announced a significant milestone in its brand evolution by appointing Vidya Balan as its inaugural brand ambassador. This partnership, presented during a ceremony in Mumbai, is set to redefine the bank's market presence.
"Federal Bank has established itself as a strong national brand, and our goal is to enhance that presence across the country, expanding beyond our core territories. Vidya Balan's personality mirrors the ethos and values of our brand, making this association a perfect fit. We believe that with Vidya as our brand ambassador, we can transcend regional divides and align perfectly with our growth objectives," emphasised KVS Manian, managing director & CEO of Federal Bank.
Dit verhaal komt uit de March 08, 2025-editie van Mint Bangalore.
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