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Tata Motors to rev up premium EV play
Mint Bangalore
|June 04, 2025
The launch of the new EV comes at a time when Tata Motors' lead in the EV segment is being aggressively challenged
Tata Motors Ltd, the country's first carmaker to enter the electric vehicles (EVs) space with the launch of Tigor back in 2018, aims to bolster its presence in the premium EV segment while ensuring products across a full spectrum of price points amid intensifying competition.
India's third-largest automaker by the number of cars sold launched the EV variant of its Harrier sports utility vehicle on Tuesday at an ex-showroom price of ₹21.49 lakh.
The launch of the new EV comes at a time when Tata Motors' lead in the electric vehicles segment is being aggressively challenged by MG Motor India, Mahindra & Mahindra (M&M), and Hyundai.
Dit verhaal komt uit de June 04, 2025-editie van Mint Bangalore.
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