Reliance Consumer business to see national rollout

RCPL has a distribution network between 120,000 and 700,000 outlets, varying by product category

- Suneera Tandon

Reliance Consumer Products Ltd (RCPL), the packaged goods arm of Reliance Industries Ltd (RIL), will take three to four years to distribute its products nationally following a select rollout of products such as Campa and Independence, according to persons in the know.

The company will also roll out more products over the next 12-18 months. The move comes as the RIL-backed consumer goods venture has led to the acquisition of various brands and the launch of private labels aimed at competing with established players like ITC and Hindustan Unilever Ltd (HUL) in domestic and international markets.

RCPL, which markets brands like Campa beverages and Independence edible oils, has a distribution network of between 120,000 and 700,000 outlets, varying by product category. "RCPL is covering about 30-35% of geography in India. In three to four years, it can see a national roll-out of the products," said an executive who knew the company's plans. The company will exit the fiscal with a total reach of 1 million outlets.