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Luxury Automakers Set to Make a Comeback at Auto Expo This Year
Mint Bangalore
|January 17, 2025
After skipping the 2022 edition, luxury automakers Mercedes-Benz and BMW have returned to the Auto Expo 2025, now rebranded as the Bharat Mobility Global Expo.
After skipping the 2023 edition, luxury automakers Mercedes-Benz and BMW have returned to the Auto Expo 2025, now rebranded as the Bharat Mobility Global Expo.
Both brands are leveraging the platform to showcase their cutting-edge models and drum up consumer sentiment after a year of strong sales, even as the overall passenger car market slowed.
The luxury car market in India is estimated to have closed 2024 with sales of 51,000 units, representing a 6% year-on-year (y-o-y) growth. While the overall segment grew, it was a mixed show, with some automakers driving growth while others struggled to retain volumes.
Mercedes-Benz, India's largest luxury carmaker, saw a robust 12.4% growth in 2024, delivering 19,565 vehicles. BMW, its closest rival, grew by 12.8%, selling 15,012 units.
However, Audi continued to face challenges, with a sharp 26.7% decline in sales, amounting to just 5,816 units.
Dit verhaal komt uit de January 17, 2025-editie van Mint Bangalore.
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