Hyundai Bets On EV, Hybrid Play

Slacking on sales Hyundai Motor India took price hikes and reduced discounts in Q4FY25 to lift Ebitda margin q-o-q.

- Manish Joshi

Hyundai Motor India Ltd has been hit hard by the waning popularity of hatchback cars in India. Its domestic sales volume fell by 4% year-on-year (y-o-y) in the March quarter (Q4FY25) led by a steep 18% drop in hatchbacks.

Export volumes saved the day, clocking 14% growth, keeping the company's total volume largely stable at 191,650 units.

Average sales realization (blended for domestic and exports) increased 4.8% quarter-on-quarter (q-o-q) to ₹8,94,792 per car. Y-o-y comparison showed the sales mix shifting in favour of a higher-priced SUV that benefits overall realization. So, it is better to look at the q-o-q trend as the sales mix remained largely unchanged. Price hikes and lower discounts lifted realization. Consequently, Q4FY25 Ebitda margin rose q-o-q by 271 basis points to 14.2% even though it was flattish y-o-y.