Ga onbeperkt met Magzter GOLD
Krijg onbeperkte toegang tot meer dan 9000 tijdschriften, kranten en Premium-verhalen voor slechts
Poging GOUD - Vrij
Saatchi scales up even as ad industry faces identity crisis
Mint Ahmedabad
|June 26, 2025
Advertising firms like Ogilvy, McCann, Leo Burnett and FCB have traditionally led in both scale and awards tally
Creative agency Saatchi & Saatchi India has quietly doubled in overall scale and revenue size over the past five years, expanding headcount, winning marquee mandates and growing its digital arm nearly tenfold. But even as the agency rides a strong growth wave, chief executive officer (CEO) Paritosh Srivastava admits the broader industry is staring at some fundamental shifts—from broken revenue models and rising client demands to the slow erosion of creativity itself.
The year 2024 has been the best in the agency's history, Srivastava told Mint. "We've won large mandates—Diageo, Skoda, Pampers, FedEx and Leela Hotels—and we now operate with over 400 people across Saatchi & Saatchi, BBH India and digital agency Saatchi Propagate," Srivastava said. The group's digital arm, acquired in 2019, has grown from a ₹4 crore operation to ₹40 crore in projected revenues for FY25.
Dit verhaal komt uit de June 26, 2025-editie van Mint Ahmedabad.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Mint Ahmedabad
Mint Ahmedabad
BHP renews bid for Anglo American takeover
Mining company BHP Group has made a renewed takeover approach to rival Anglo American, a person familiar with the matter said on Sunday, just months after the London-listed miner agreed merger plans with Canada’s Teck Resources to create a global copper-focused heavyweight.
1 min
November 24, 2025
Mint Ahmedabad
'Lakshmi Mittal quits UK ahead of likely tax on super-rich'
Indian-origin steel magnate Lakshmi N Mittal, until now based in Britain and aregular on the country’s richest billionaires tally, has decided to quit the UK as the Labour Party-led government's feared tax shakeup for the super-rich nears, according to a UK media report on Sunday.
1 mins
November 24, 2025
Mint Ahmedabad
Filings allege Meta hid causal proof of social media harm
Meta shut down internal research into the mental health effects of Facebook and Instagram after finding causal evidence that its products harmed users' mental health, according to unredacted filings in a class action by U.S. school districts against Meta and other social media platforms.
1 mins
November 24, 2025
Mint Ahmedabad
Will realty keep the pre-sale pace?
Listed realty firms are banking on new launches to drive pre-sales in H2FY26.
2 mins
November 24, 2025
Mint Ahmedabad
INDIA’S TERROR THREAT SHIFTS CLOSER HOME
ife, once in a while, throws up events that brutalise your consciousness and traumatise you for the rest of your life. The terror attacks in Mumbai on 26 November 2008, and in Pahalgam and Delhi this year top such chilling incidents.
3 mins
November 24, 2025
Mint Ahmedabad
Fluence Energy eyes global manufacturing base in India
The US-based firm is diversifying its supply chain amid geopolitical and pandemic-era risks
2 mins
November 24, 2025
Mint Ahmedabad
US's GameChange looks to set up India manufacturing plant
GameChange Solar, a global solar tracker manufacturer, is looking to double its revenues from India over the next few years as strong order flow from Indian corporates boosts its pipeline, Andrew Worden, founder and CEO of the US-based firm, said in an interview with Mint.
1 mins
November 24, 2025
Mint Ahmedabad
Australia PM says formal deal reached for Turkey to host COP31
Australian Prime Minister Anthony Albanese said on Sunday a formal agreement had been reached for Turkey to host the COP31 climate summit in 2026, confirming a document released at the COP30 summit in Brazil.
1 min
November 24, 2025
Mint Ahmedabad
OYO Assets gets 125 cr fresh funds
OYO parent PRISM-backed OYO Assets has raised ₹125 crore in a fresh funding round from a clutch of institutional and private investors led by InCred, people aware of the development said.
1 min
November 24, 2025
Mint Ahmedabad
Rupee may decline further as RBI has little elbow space
The local currency market is bracing for more weakness in the coming weeks, after the rupee sharply slid to a record low of 89.41 against the US dollar within the last hour of trade on Friday.
1 min
November 24, 2025
Listen
Translate
Change font size