Poging GOUD - Vrij
Regional content gains ground on OTT even as Hindi leads
Mint Ahmedabad
|June 10, 2025
Video streaming platforms are seeing slow but steady growth in viewership for regional language content, driven primarily by theatrical films.
Despite this momentum, Hindi continues to dominate with a 40-45% share of total consumption, according to Nielsen's Mobile Audience Measurement report for March 2025.
Beyond Hindi, individual regional languages make up only 8-10% of total viewership. Original web series in regional languages have yet to truly break out, even within core markets, limiting the scale of investments in that segment.
Regional films such as Dragon, Premalu, Ponman, Thandel, Aavesham, and Sankranthiki Vasthunam made it to the list of top 10 streamed movies in India.
Dit verhaal komt uit de June 10, 2025-editie van Mint Ahmedabad.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Mint Ahmedabad
Mint Ahmedabad
INDUSIND BANK RATED INDIA INVOLVED BY SKOCH FOR EXCELLENCE IN MSME BANKING
Once upon a spreadsheet, India's MSMEs were drowning in paperwork, late payments and queues that snaked through branch corridors like endless fiscal serpents.
2 mins
October 10, 2025
Mint Ahmedabad
Microsoft tries to catch up in AI with healthcare push, Harvard deal
Microsoft has a lofty goal: to become an artificial-intelligence chatbot powerhouse in its own right rather than leaning on its partnership with the ChatGPT maker, OpenAI.
3 mins
October 10, 2025
Mint Ahmedabad
Go First files plea against Air Works
Bankrupt airline Go First has filed a fresh plea before the National Company Law Tribunal (NCLT), Delhi, seeking the release and disclosure of several aircraft components, primarily small tyres and wheels, that it claims are being withheld by maintenance, repair and overhaul (MRO) firm Air Works India (Engineering) Pvt. Ltd, a subsidiary of the Adani Group.
1 min
October 10, 2025
Mint Ahmedabad
The dollar is far from dead and the yuan is not staging a coup
Greenback doomsayers got it wrong. The dollar's reign is not over
3 mins
October 10, 2025
Mint Ahmedabad
Corporate governance needs to go well beyond mere compliance
Shareholders now demand more than mere regulatory compliance to monitor the governance of companies they partly own
3 mins
October 10, 2025
Mint Ahmedabad
Lodha faces execution test as H2 turns crucial for sales goal
The first half of fiscal year 2026 (FY26) was modest for realty firm Lodha Developers Ltd, with pre-sales or bookings up 8% year-on-year (yo-y) to ₹9,020 crore.
1 mins
October 10, 2025
Mint Ahmedabad
Govt, IBBI eye checks on shady pre-bankruptcy business deals
The Union government is looking to tighten the noose around shady transactions at companies undergoing bankruptcy proceedings committed by previous managements, two people aware of the plans said.
1 mins
October 10, 2025
Mint Ahmedabad
Shipbuilding stocks are likely to stay anchored
India's shipbuilding stocks are trading well above their 200-day moving average, a sign of rising investor confidence.
3 mins
October 10, 2025
Mint Ahmedabad
Razorpay to enter four new markets in South-East Asia
Initial public offering (IPO)-bound fintech major Razorpay is planning to expand into three to four new South-East Asian markets by the end of 2026, the firm's top executive told Mint in an interaction.
1 mins
October 10, 2025
Mint Ahmedabad
Art, cinema and food of the hills
A Mint guide to what's happening in and around your city
1 min
October 10, 2025
Listen
Translate
Change font size