Ga onbeperkt met Magzter GOLD
Krijg onbeperkte toegang tot meer dan 9000 tijdschriften, kranten en Premium-verhalen voor slechts
Poging GOUD - Vrij
JioStar's $500 mn powers IPL into India's top monetized sport
Mint Ahmedabad
|June 26, 2025
The 2025 IPL season saw participation of over 425 advertisers, including 270 first-time brands
With a staggering 1.19 billion viewers and over 514 billion minutes of watch time, Indian Premier League (IPL) 2025 has set a new benchmark for live sports in India. But behind the record numbers is a strategic gamble that Sanjog Gupta, chief executive—sports and live experiences, JioStar, says goes far beyond cricket.
Speaking at the APOS 2025 summit in Bali, Gupta said the company pumped over $500 million to build a platform-led sports ecosystem, in addition to the rights acquisition costs, over the past 15 years.
"While numbers around acquisition prices for sports rights tend to be thrown around a lot, what at times gets missed is the sheer investment that a network such as ours has made to grow those properties," Gupta said. That cumulative investment across marketing, production and technology over the last decade and a half has crossed half a billion dollars. "That is outside of what we paid for the acquisition of rights."
Dit verhaal komt uit de June 26, 2025-editie van Mint Ahmedabad.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Mint Ahmedabad
Mint Ahmedabad
PMS firms ask Sebi to review fees paid for index data
The industry body for portfolio management services, or PMS, managers has approached markets regulator Securities and Exchange Board of India to reduce or remove fees paid to exchanges to use their indices to benchmark scheme performance, said four people aware of the development.
1 mins
November 21, 2025
Mint Ahmedabad
TPG to invest $1 bn in TCS's data centre biz
TPG is to pick up a 49% stake in TCS arm HyperVault AI Data Centre
2 mins
November 21, 2025
Mint Ahmedabad
Lenovo India Q2 revenue jumps 23%
Integrated IT solutions provider Lenovo's India arm on Thursday reported a 23% year-on-year increase in revenue at $1.2 billion in the September quarter, aided by strong demand fuelled by digitisation, premiumisation and improved consumer sentiment following goods and services tax (GST) rejig.
1 min
November 21, 2025
Mint Ahmedabad
Carmakers tap EMs to shield exports amid China threat
Firms are increasingly using India as a cost-competitive manufacturing base and export hub
2 mins
November 21, 2025
Mint Ahmedabad
Flipkart-backed super.money preps ‘buy now, pay later’ play
Flipkart-backed UPI app super.money is preparing afresh push into buy now, pay later (BNPL) by partnering regulated banks and lenders, as it hunts for its next leg of growth beyond credit on UPI, according to two people aware of the plans.
2 mins
November 21, 2025
Mint Ahmedabad
KKR to raise $15 bn in new Asia PE fund
KKR has kicked off fundraising for its fifth Asia private equity fund, seeking to raise $15 billion in what would be one of the region's largest buyout fundraisings, three people with knowledge of the matter said.
1 min
November 21, 2025
Mint Ahmedabad
Mahindra targets 8-fold auto growth
Mahindra Group is aiming for an eight-fold growth in consolidated revenue of its auto sector by FY30 compared to that in FY20, betting big on SUVs and light commercial vehicles.
1 min
November 21, 2025
Mint Ahmedabad
Decoding Narayana stock spurt
Narayana Hrudayalaya Ltd investors must be in the pink of health.
2 mins
November 21, 2025
Mint Ahmedabad
Bajaj's arm hires CIO from Kotak
The alternative investment management arm of the Bajaj Group, one of India’s oldest conglomerates, hired a chief investment officer (CIO) from Kotak Alternate Asset Managers Ltd, according to people familiar with the matter, underscoring an intensifying talent battle in the $169 billion asset management industry.
1 min
November 21, 2025
Mint Ahmedabad
Fed’s October rate decision fueled pushback over possible December cut
Divisions over whether the Federal Reserve should cut interest rates next month deepened at officials’ October meeting, leaving a growing contingent—and potentially a narrow majority—of policymakers uncomfortable with a December rate reduction.
3 mins
November 21, 2025
Listen
Translate
Change font size