Korean film industry eyes global audiences

As the Korean film industry grapples with a domestic market increasingly dominated by streaming services, production companies are aggressively pivoting toward international markets.

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This strategic shift aims to secure the stability of Korean cinema by broadening its global footprint and leveraging the immense popularity of Korean content worldwide.

It's not simply about reaching more people. Instead, this move is a smart step to ensure big-budget productions are profitable.

"We are increasingly planning films with the international market in mind from the production stage. This is because with the stagnation of the Korean market, the global market is crucial for a film to be successful these days," an official from a local production company said on condition of anonymity.

What's interesting is that this push for international success doesn't mean Korean movies are giving up their distinct Korean feel.

The official emphasized that rather than diluting the unique Korean atmosphere, filmmakers find that accentuating these elements often resonates with international audiences.