How Samsung turns chores into cheers

Samsung unveils the AI-powered home that works for you

- By LEN AMADORA

In a world where time is precious and peace of mind is priceless, every mom's dream team of appliances is the kind that says, 'I've got this.' As a homemaker, I've dreamed of a home that practically runs itself, a vision that came true when I attended the Samsung Southeast Asia Tech Seminar in Bangkok, Thailand.

The seminar took place at the Business Experience Studio, where I got a firsthand look at Samsung's vision for 2025, centered on AI-powered personalization and truly connected and intelligent living that makes everyday life easier and more intuitive.

The space embodied that vision in every sense. It felt like every homemaker's dream: a home where everything simply works together. Each piece of technology operated in perfect harmony. It wasn't just smart; it was a home that practically ran itself.

Samsung's AI Home vision is built on four important goals: Ease (appliances that handle the hard stuff), Save (appliances that have smart, efficient and eco-friendly features), Care (technology that looks after your health and well-being) and Secure (appliances that could safeguard your home with advanced privacy and security tools), all powered by intelligent, AI-driven technology.

With these goals in mind, Samsung envisions a home where everything runs smoothly, takes care of your family and keeps you safe. Have you ever dreamed of a home that can run by itself (and still feel like home)? I know I did. So for this trip, I was able to create my dream team of appliances, so just like what most busy homemakers want, I can spend more time with my family and less time on chores.

Here are the appliances that earned their spot on my dream team:

What I liked about the Samsung Experience Center is how brilliantly the Samsung AI Home setup works. Just like each player in a team, each appliance plays its role so well that it creates a seamless, intelligent home experience.