Corporate gifting: give the gift of choice

The Christmas season is just two months away and businesses are now wracking their brains to find creative gifts for their clients, employees and other stakeholders that are not just nice but, more importantly, something everybody will appreciate as something they want and is actually useful.

- By JAMES A. LOYOLA

This is because, very often, corporate giveaways tend to often be the same items year after year that they end up being “recycled” or set aside gathering dust as they may be fancy or nice to have but not really of much use.

Because of this, many corporate gift-givers scour physical and online market places for the latest gift items that will truly be welcomed by the intended recipients as something of real value.

In response to this constant need to find the best Christmas gift, SM Store is again highlighting what countless benefactors have discovered to be the perfect gift to give during the Yuletide season: The SM Gift Card and the SM Gift Pass.

The SM Gift Card and Gift Pass never gets old and is guaranteed to make the recipients happy because, like a genie, it gives the holders the chance to get exactly what they want for Christmas and beyond.