Celebrate Filipino pride at Kultura with SM Green Finds

Embracing authentic, sustainable living through local craftsmanship

- BY JANE KINGSU-CHENG

I've always loved all things handmade. Over the years, I've learned to make candles and soaps, sew pillowcases, and even crochet a blanket with my daughter.

Because of my affinity for handcrafted products, I'm naturally drawn to items that share the same care and effort—with exceptional craftsmanship. The more I got to know the business behind the products I love, the clearer it became how important it is to support companies that value community, authenticity, and green living.

When a brand checks all three, you can be sure I'll support them right away by buying their products and sharing these finds with my circle of friends. This is also what I appreciate about SM Green Finds by SM Store, which are also carried in SM Retail Affiliates such as Kultura. Items under this category are eco-friendly, sustainably sourced, made with natural materials, and often support local communities.

This June, let's celebrate Independence Day by championing homegrown Filipino labels not just through patriotic pride but by getting to know their stories and the positive impact they bring to our communities and the environment. Supporting these local brands is a modern way to honor our heritage and exercise the freedom to live a more conscious way of living.

This is exactly what you'll find at Kultura, a store that carries over 100 Filipino brands in one thoughtfully curated space. From handcrafted textiles and artisanal home goods to natural skincare and sustainable fashion, each product lets us rediscover and learn how rich our culture is.