Building the future: Robinsons Land's year of strategic growth

For Robinsons Land Corp. (RLC), 45 years in the Philippine real estate market is less a retrospective and more a catalyst for diversified, high-margin expansion.

- BY JAMES LOYOLA

As the developer closed out 2025, it cemented its position as a multi-sector powerhouse, successfully pivoting from traditional mall operations toward ultra-luxury hospitality, sustainable office infrastructure, and a rapidly scaling logistics arm.Under the leadership of RLC President and Chief Executive Officer Mybelle V. Aragon-GoBio, the company is betting that "relevance" and "value creation" will outweigh mere scale in an increasingly competitive regional landscape.

"As a company, we don't measure success only by scale," Aragon-GoBio said. "We measure it by relevance, how our developments respond to real needs, uplift local economies, and continue to create value long after opening day."

The crown jewel of RLC's 2025 hospitality push is the NUSTAR Hotel Cebu. Located on Kawit Island, the five-star property represents a direct play for the ultra-luxury traveler, offering oversized suites with panoramic sea views and personalized butler services.

The RLC's strategy has already gained international traction, with NUSTAR earning a spot on the 2025 Michelin Guide's curated list of recommended hotels, a rare distinction for a homegrown Filipino brand.

By integrating the hotel into the broader NUSTAR Resort & Casino ecosystem-which includes a high-end mall and pool villas-RLC is positioning Cebu as a formidable rival to regional gaming and luxury hubs like Macau and Singapore.

"NUSTAR Hotel Cebu reflects Robinsons Hotels & Resorts' pride as the Philippines' first and only five-star Filipino hospitality brand," Aragon-GoBio noted. "It captures the ambition of global luxury while honoring the signature warmth and world-class service Filipinos are known for."