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Alfamart launches MSME franchising
Manila Bulletin
|October 9, 2025
Alfamart Philippines, the minimart chain of the SM group, is ramping up its nationwide expansion with the launch of its franchising program, which also opens doors for the growth of micro, small, and medium enterprises (MSMEs).
SM Investments Corp. (SMIC) said Alfamart's pilot began in Laguna with two franchise-owned stores. The first franchise store was launched with engineer Leovino C. Datario, a longtime Alfamart lessor.
The second was in partnership with Arles A. Uy Jr., owner of AAU Corp., which operates 15 Express Clean laundromat branches beside Alfamart stores. As of end-September, Alfamart has expanded to 2,337 stores nationwide.
Dit verhaal komt uit de October 9, 2025-editie van Manila Bulletin.
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