Youth don't relate to traditional news sources

Young people do consume news, but they use digital platforms, which are not necessarily reliable

- Eva Haahjem-Gill

South Africa’s youngest news consumers are disengaging from traditional journalism.

Instead, they rely on digital platforms that prioritise speed, user choice and algorithmic influence, often at the expense of credibility and sustained attention.

According to the 2025 Reuters Institute Digital News Report, 33% of South Africans receive their news from TikTok, while 42% rely on YouTube. This reflects a broader continental trend, with 44% of Africans aged 18 to 24 identifying digital platforms as their primary source of news.

The result is a growing disconnect between young audiences and traditional media outlets. Many young people favour content that feels personal and direct, fuelling a global move toward personality-driven journalism. Influencers and independent creators often receive greater engagement than established news outlets.