LGBTQ+ athletes struggle to obtain funding

Some U.S. Olympic hopefuls find it tough to land sponsorships amid political climate.

- BY KEVIN BAXTER

DEAN MOUHTAROPOULOS Getty Images

CONOR McDermott-Mostowy competes during the ISU World Cup in 2021.

Conor McDermott-Mostowy would like to compete at the Milano Cortina Winter Olympic Games. And he certainly has the talent, desire and ambition to do so.

What he lacks is the money.

“You could definitely reach six figures,” David McFarland, McDermott-Mostowy’s agent, said of what the speedskater needs annually to live and train while chasing his Olympic dream.

In the last year, finding that money has been increasingly difficult because McDermott-Mostowy is gay. Since President Trump returned to the White House in January, bringing with him an agenda that is hostile to diversity, equity and inclusion, sponsors who once embraced LGBTQ+ athletes and initiatives have turned away from the likes of McDermott-Mostowy, with devastating effect.

“There's definitely been a noticeable shift,” said McFarland, who for decades has represented straight and gay athletes in a number of sports, from the NFL and NBA to professional soccer.

“Many brands and speaking opportunities that previously highlighted LGBTQ athletes are now being pulled back or completely going away.”

“And these aren't just symbolic partnerships,” he added. “They're vital income opportunities that help athletes fund training, fund their competition and their livelihoods.”

The impact is being felt across a wide range of sports where sponsorship dollars often make the difference between winning and not being able to compete. But it’s especially acute in individual sports where the athletes are the brand and their unique traits — their size, appearance, achievements and even their gender preferences — become the things that attract or repel fans and financial backers.

“What's most frustrating is that these decisions are rarely about performance,” McFarland said.