Aligning Operations with Dubai’s Dynamic Growth and Vision

COO Ammar Albreiki shares how innovation, driver care, and data-driven agility are transforming urban mobility at DTC

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Dubai is a dynamic city growing in stature day by day not only in the region but also the world. Dubai Taxi company (DTC), the comprehensive transportation solutions provider, has successfully aligned its growth with the development vision of Dubai in the past three decades.

Ammar Albreiki, Chief Operations Officer (COO), who has been with DTC since the last two decades, says, “Dubai is a city in constant evolution, always pushing boundaries and setting new benchmarks. At DTC, we see ourselves as a true mobility partner to this dynamic city. We strive to stay ahead of our passengers’ needs with agility, foresight, and cutting-edge tools, including the latest in data analytics and AI.”

About six years ago, DTC recruited onsite data scientists to analyse its operations in real time and act accordingly. This ensured that the company stayed ahead of competition and used the latest technology to do so. They could predict seasonal variations and surges in passenger numbers. This made DTC management systems extremely efficient, which in turn made the employees of DTC more focused and efficient.

“Our people are the soul of DTC,” affirms Albreiki. “Every ride begins with a human interaction, and we never lose sight of this fact. Our workforce now consists of over 18,000 drivers. We are aware that each of them has a story and support each of them by empowering them. We consider them as the ambassadors for the city of Dubai.”