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Too One-sided: 'India-Pak Matches Will Lose Commercial Value Soon'

Kashmir Observer

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FEBRUARY 17, 2026 ISSUE

With every one-sided India-Pakistan clash invariably dominated by India, the commercial value of this once marquee showdown is going down at least on this side of the border, according to former players and observers of the game.

- Press Trust Of India

Too One-sided: 'India-Pak Matches Will Lose Commercial Value Soon'

India’s victory on Sunday has hit Pakistan harder than before as there were expectations that after the tough posturing by the country’s administrators during the recent deadlock with the ICC, the players too would fire on all cylinders on the field.

The 61-run defeat was, however, a sobering reminder of the gulf that now exists. India has defeated Pakistan in eight out of nine matches in the T20 World Cup. This is in addition to the three straight defeats that Salman Ali Agha’s men endured at last year’s Asia Cup.

India's domination over Pakistan in white-ball cricket has been such that since the 2017 Champions Trophy final win, Pakistan has not won a single ODI against the arch foes.

Former Chairman of the Pakistan Cricket Board, Lt General (rtd) Tauqir Zia noted that with every loss, the much-hyped games are losing commercial value in the ICC.

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