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Govt Launches ' Swadeshi Campaign' To Boost Domestic Demand For Handloom, Handicraft Products
Kashmir Observer
|0CTOBER 25, 2025 ISSUE
The government is launching a ‘Swadeshi Campaign’ to boost the demand for domestic handloom, handicrafts, and textile products in the country, the Textile Ministry said on Saturday.
The campaign will be run across India for next 6 to 9 months. It aims to create awareness and educate people about the rich heritage of domestic products.
The objective is to reposition Indian textiles as symbols of pride, style, especially among youth and urban consumers.
The campaign aims to stimulate domestic demand and reposition Indian textiles as symbols of pride, style and heritage among youth and urban consumers.
Notably, Prime Minister Narendra Modi has given a clarion call for promoting "Swadeshi' goods.
In a statement, the Textile Ministry said the aim of the campaign is "to increase domestic textile consumption especially among urban millennial and Gen Z".
Dit verhaal komt uit de 0CTOBER 25, 2025 ISSUE-editie van Kashmir Observer.
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