An Agri Expert Reads Kashmir’s Global Market Rise

A policy practitioner shares field-based insights on linking Kashmir’s agriculture with international markets and enterprise pathways.

- Aashiq Hussain Andrabi

Dr. Azra Mufti starts from the ground up, detailing how farms, government policies, and export networks are working together to transform Kashmir's agricultural landscape.

Today, global food buyers want products they can trace back to their source, with a strong regional identity and top-quality standards.

Kashmir already grows many of these crops, from saffron and walnuts to honey, aromatic rice, and medicinal plants.

The focus now is on bringing everyone together, strengthening systems, and building connections that help local farmers take their produce from the farm to national and international markets.

Working with the Export Development Authority under the Ministry of Commerce and Industry, Dr. Mufti engages directly with farmers, Farmer Producer Organizations, exporters, and institutions.

Her role brings her into conversations that link village-level production with policy frameworks and global demand.

Each season involves decisions on certification, value addition, aggregation, and market access that affect incomes, enterprise, and regional growth.

Her professional journey reinforces this perspective.

With a doctorate in management and experience in entrepreneurship and skill development, she has worked with IIM Jammu on startup incubation, youth capacity building, and enterprise ecosystems.

Two authored books in management and development reflect her engagement with both theory and practice.

In this interview with the Kashmir Observer, Dr. Mufti speaks on exports, women-led enterprises, youth engagement, FPO strengthening, and technology adoption, offering a clear view of Kashmir's agriculture moving toward global markets.

You spend a lot of time working with farmers, exporters, and institutions through APEDA. When you step back and look at Kashmir's fields today, where do you see the biggest export opportunities that remain underused?