WOMEN DRIVING SUPERCAR SALES

Luxury dealer Nadia hails new era of top-end motors and female buyers

- BY DANNY DE VAAL

WOMEN are becoming one of the fastest-growing forces in Ireland's supercar market, according to luxury dealer and TikTok star Nadia Adan.

Former stockbroker-turned-supercar dealer Nadia was speaking at the official opening of the new Ashford Motors premises in Wicklow on Saturday evening, where she was joined by international motoring icon Mike Brewer, presenter of Wheeler Dealers.

Nadia said female buyers are now a major part of Ireland's high-end car market, reflecting a wider international shift across the UK, Europe and the US.

HABITS

“Women are buying performance cars for themselves,’ she said. “They know the cars, they know the engineering, and they know exactly what they want.

“The idea that supercars belong to one gender is outdated, that era is over.