City firm picked by global jigsaw giant to piece together overseas campaign

A HULL company has proved it is a cut above the competition after getting picked to piece together a campaign for a global jigsaw giant.

- By COREENA FORD

The world's passion for puzzling exploded during the pandemic lockdown, giving a huge boost to companies including Ravensburger Group, the £684m-turnover German jigsaw maker which dates back to 1883.

Now the company has selected Hull-based performance marketing agency 43 Clicks North to help it get the edge over international competitors. The city centre-based business is working with the firm to help it gain even more puzzlers in the UK, United States, Germany and France, growing its market share in the overseas nations.

Ravensburger is recognised as one of the leading European brands for games, puzzles, arts and crafts. Its trademark blue triangle stands out on shelves in such major retailers as Hamleys, Hobbycraft, Smyths Toys Superstores and The Works.