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Ola Electric wins 40% share in Dec, offers to stay
Hindustan Times
|January 03, 2024
The company offered discounts nearing 18% or ₹20,000 on the S1 X+ electric scooter, its cheapest offering in the market, as it moved to grab a larger share of the e-two-wheeler market ahead of a potential public listing early this year.
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While there were negligible discounts on the TVS iQube and Bajaj Chetak after the festive season, Hero's Vida VI and Ather's 450 range of scooters had cash discounts of just 26,500, according to a report by Motilal Oswal.
Ola was followed in the market share pecking order by TVS Motor (16.2%) and Bajaj Auto Ola is planning to continue the discount on the S1 X+ in January, a person aware of the matter said on condition of anonymity. It will also launch promotional offers each month, such as exchange bonuses, even though they may not be cash discounts.
Dit verhaal komt uit de January 03, 2024-editie van Hindustan Times.
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