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Judge Finds Google Monopolized Ad Tech, Paves Way to Biz Breakup
Hindustan Times Gurugram
|April 18, 2025
Alphabet's Google illegally dominated two markets for online advertising technology, a judge ruled on Thursday, dealing another blow to the tech giant and paving the way for US antitrust prosecutors to seek a breakup of its advertising products.
WASHINGTON:
US District Judge Leonie Brinkema in Alexandria, Virginia, found Google liable for "wilfully acquiring and maintaining monopoly power" in markets for publisher ad servers and the market for ad exchanges which sit between buyers and sellers. Publisher ad servers are platforms used by websites to store and manage their ad inventory.
Antitrust enforcers failed to prove a separate claim that the company had a monopoly in advertiser ad networks, she wrote.
Dit verhaal komt uit de April 18, 2025-editie van Hindustan Times Gurugram.
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