Sheraa introduces ‘SEF Bites' to build momentum ahead of festival

In the buildup to the Sharjah Entrepreneurship Festival (SEF) 2026, the Sharjah Entrepreneurship Center (Sheraa) organised 'SEF Bites'; a curated, two-day activation at Al Zahia City Centre designed to build momentum ahead of SEF, Sheraa's annual flagship gathering and the largest entrepreneurial event in the region, taking place from January 31st to February Ist at the Sharjah Research Technology & Innovation Park (SRTIP).

- Staff Reporter, Gulf Today

The event, which took place from 4-5 October, featured an exclusive launch of 'Sharjah' perfume, and showcased startups from the Sheraa ecosystem, who provided hands-on creative workshops, inspiring entrepreneurial talks, as well as live music, and a curated culinary experience.

The centerpiece of SEF Bites was the official launch of the exclusive 'Sharjah' perfume brand, created by Sheraa as a tribute to the spirit of entrepreneurship. Blending heritage, ambition, and success, the fragrance symbolises Sharjah's creative drive and innovative outlook. To make this keepsake truly unique, the event also featured custom bottle engraving, allowing attendees to personalise their perfume and take home a memento that captures a milestone on the journey toward SEF 2026.