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Seattle-area real estate agents go where homebuyers scroll

Gulf Today

|

August 29, 2025

Lights. Camera. Sold. As new generations of homebuyers enter the housing market, real estate agents are adapting their marketing strategies to win their attention — and business.

- Alexis Weisend, Tribune News Service

Seattle-area real estate agents go where homebuyers scroll

Agents, once popping up on highway billboards and showing up at community events to draw homebuyers and sellers, are now building influencer-like presence on social media. Marketing real estate online isn’t new, thanks to giant websites such as Zillow and Redfin, which have for years offered a platform for agents and properties with professional photos and videos. But some real estate agents are now taking to Instagram Reels and TikTok to build a base of followers and potential buyers.

Those agents offer raw, entertaining virtual home tours that are often boosted by polarised remarks from commentators who may be just curious. Still, agents say this marketing approach does ultimately yield legitimate buyer leads. "I've never gotten someone to work with me through an open house,” said Monica Church, 30, a popular YouTuber turned Seattle real estate agent, “but I get several people a week who reach out to me through my social media.”

MEER VERHALEN VAN Gulf Today

Gulf Today

20th Annual Gulf Insurance Forum to kick off on Oct.28

The UAE will host the 20th Annual Gulf Insurance Forum on 28th and 29th October, bringing together more than 250 chief executive officers, experts, and managers from insurance and related professions across the GCC states, alongside participants from several Arab and foreign countries, Arab and Afro-Asian insurance federations, and regional and international reinsurance companies.

time to read

1 min

October 21, 2025

Gulf Today

Gulf Today

In 'Mr. Scorsese,' fitting a filmmaking titan into the frame

The first time the filmmaker Rebecca Miller met Martin Scorsese was on the set of 2002's “Gangs of New York.” Miller's husband, Daniel Day-Lewis, was starring in it. There, Miller found an anxious Scorsese on the precipice of the film’s enormous fight scene, shot on a sprawling set.

time to read

2 mins

October 21, 2025

Gulf Today

Athapaththu leads SL to win vs Bangladesh at Women's WC

Sri Lanka captain Chamari Athapaththu (4-42) produced a stunning four-wicket spell in the death overs to seal a heart-stopping seven-run win over Bangladesh in a match that went down to the final delivery in the 21st match of the ICC Women's World Cup 2025 at DY Patil Stadium here on Monday.

time to read

1 mins

October 21, 2025

Gulf Today

Gulf Today

Seven years, no groceries – just bin meals

I decided I wanted to study environmental management, rather than economics. It’s around this time that I also first spotted a dumpster-diving video on social media. I remember seeing somebody clambering into a bin - and returning with loads of good food

time to read

5 mins

October 21, 2025

Gulf Today

Mbappe scores again to send Real on top, Elche and Bilbao play draw

Kylian Mbappe extended his goalscoring streak to Il consecutive games to help Real Madrid reclaim top spot in La Liga with a 1-0 victory at nine-man Getafe on Sunday.

time to read

2 mins

October 21, 2025

Gulf Today

Leao double fires Milan past livid Fiorentina as Bologna beat Cagliari 2-0

Rafael Leao shot AC Milan to the top of Serie A with a brace in Sunday's 2-1 win over Fiorentina who were enraged by the “scandalous” awarding of the penalty that decided the game.

time to read

2 mins

October 21, 2025

Gulf Today

Gulf Today

DEWA, IBM discuss AI, cyber security

Saeed Mohammed Al Tayer, MD and CEO of Dubai Electricity and Water Authority (DEWA), welcomed a high-level delegation from IBM headed by Ana Paula De Jesus Assis, Senior Vice President and Chair of IBM EMEA.

time to read

1 min

October 21, 2025

Gulf Today

Gulf Today

Morocco stun Argentina in final to clinch maiden U-20 World Cup title

Morocco became the first Arab nation to win the under-20 World Cup after beating Argentina 2-0 in the final in Santiago on Sunday.

time to read

1 mins

October 21, 2025

Gulf Today

Gulf Today

Dubai advances its position as MEASA's leading financial centre

Dubai continues to advance its position as the Middle East, Africa and South Asia's (MEASA) leading global financial centre.

time to read

3 mins

October 21, 2025

Gulf Today

Gulf Today

Lahore's air quality falling to 'very unhealthy' levels

As the nights are becoming colder, the air pollution has started increasing in Lahore city with the Met office predicting dry weather conditions for some days.

time to read

1 mins

October 21, 2025

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