ne'ma extends 'Valuing Our Roots' Campaign in Ramadan

ne'ma, the UAE National Food Loss and Waste Initiative, has extended its 2025 Ramadan campaign, Valuing Our Roots, reinforcing the importance of responsible consumption, sustainability, and community-driven action during the Holy Month of Ramdan.

- 

ne’ma’s campaign calls on individuals, families, and businesses to make intentional choices when shopping, cooking, sharing, and preparing for large gatherings.

This approach upholds the values of reflection, gratitude, and balance while promoting the mindful use of resources during Ramadan.

Through community-driven initiatives, the campaign highlights food rescue, redistribution, and waste reduction, aligning with the UAE's goal to cut food loss and waste by 50 per cent by 2030.

ne’ma continues to collaborate with key partners across the food ecosystem to promote mindfulness, ensuring surplus food is rescued and redistributed effectively.

Akey campaign initiative is ne'ma’s sponsorship of the One Million Surplus Meals, a large-scale effort to recover and distribute untouched surplus food in collaboration with the UAE Food Bank and Reloop, and involving hotels, restaurants, and catering services companies (HORECA).