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German firm braces for US tariff impact

Gulf Today

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April 07, 2025

LAHNAU: After 25 years of building industrial equipment in the United States, German engineering firm WIWA faces a dilemma that could completely reshape its transatlantic operations after President Donald Trump implemented sweeping duties on foreign imports, though it manufactures many of its high-tech painting and coating products in the United States - a market accounting for a quarter of its sales - a 20% tariff on European goods announced by Trump Wednesday is set to drive up its costs.

"We produce in America for the American market with core components that we export there from Europe. Of course, these are also affected by tariffs," WIWA's manager Peter Weber told Reuters at its headquarters in the small town of Lahnau, in the German state of Hesse.

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