Dubai to reinforce collaborative approach to its tourism growth

The Dubai Department of Economy and Tourism (DET) hosted its first City Briefing of 2025, a key bi-annual stakeholder engagement platform that further reinforces Dubai's collaborative approach to tourism growth.

- 

Held at the Coca-Cola Arena, the briefing brought together more than 1,300 industry leaders and professionals from across the hospitality, aviation, retail and F&B sectors, along with representatives from government entities.

Reflecting the UAE Year of Community's focus on building a connected society grounded in belonging and shared purpose, the briefing highlighted the critical role that partners across the public and private sectors are playing in Dubai's continued tourism performance.

The event was more interactive than ever, with stakeholders providing insights and expertise that is poised to feed into DET’s strategy and initiatives going forward, and further elevate the city’s appeal to global leisure and business audiences.

In the presence of Helal Saeed Almarri, Director-General of DET, the latest edition provided a comprehensive update on the city’s tourism performance, campaigns, festivals and events, and strategic priorities for the year ahead.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “Building on yet another record-breaking performance in 2024, the exceptional results achieved by the industry so far in 2025 is a testament to the resilience and steadfast support of our stakeholders and partners.”