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Dubai Police recognised as world's strongest police brand
Gulf Today
|June 10, 2025
Dubai Police has been ranked the strongest police brand globally, topping the Institutional Brand Value Index issued by Brand Finance.
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The force received a prestigious AAA+ rating and an overall score of 9.2 out of IO following a comprehensive comparative study conducted across IO countries and involving feedback from more than 8,000 stakeholders and relevant entities.
The assessment highlighted Dubai Police’s exceptional performance across all evaluated pillars, including ethics, operational efficiency, transparency, and innovation.
It also underscored the force's contribution to strengthening the UAE's and Dubai's soft power, with a brand value of Dhs57.9 billion ($15.8 billion), out of a total national brand value of Dhs4.48 trillion ($1.2 trillion), according to Brand Finance's National Brand Report.
Dit verhaal komt uit de June 10, 2025-editie van Gulf Today.
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