Dubai launches '1 Billion Acts of Kindness' campaign

The I Billion Followers Summit has announced a strategic partnership with global content creator MrBeast (also known as Jimmy Donaldson), to launch the “I Billion Acts of Kindness” campaign, the largest global social movement led by content creators with the aim of promoting a culture of kind and socially impactful content.

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The campaign is supported by Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Varkey Foundation.

The campaign was launched on Friday, with MrBeast inviting content creators around the world to build one billion acts of kindness across their communities, in an effort to unify individual acts into a global movement.

To participate, content creators are invited to submit a video showcasing their social impact work and its positive effect on their communities.

The work can range from local volunteering to supporting global causes.

Submissions will be accepted until Dec.1, 2025 through the official registration form and the following link:https://www.lbillionsummit.com/mrbeast.

Following evaluation, the top 10 content creators with the most impactful acts will be revealed at the 4th edition of the I Billion Followers Summit, which takes place from Jan.9-11, 2026 in Dubai.

During the Summit 2026, MrBeast will announce the 10 content creators and strategic partners chosen to collaborate on the campaign.

These selected creators will work alongside MrBeast and his team to execute impactful acts of kindness with a worldwide reach.