EMERALD ADVISORY TARGETS SME DECARBONISATION

Firm aims to reduce carbon footprints, manage climate risk, and support small businesses

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Emerald Advisory's mission is to address a systemic risk to the UAE green transition, by carbon foot-printing and decarbonising Small & Medium Enterprises (SMEs) at scale.

SMEs in the UAE are a foundational engine of productivity - they are agile, resourceful, hardworking, and sustaining so many communities at home and beyond UAE borders. But they are also exposed to rapidly evolving global markets, demanding greener products and solutions.

Current solutions do not work for them, so they risk losing relevance, which eventually will lead to growing inequalities and communities left behind. This is touching too many lives and a creative, powerful source of economic growth. Coming from a modest hardworking upbringing, and with my capacity and experience, I can relate and feel a responsibility to support their transition. They deserve to be part of the success story. My mission is to awaken all SMEs in the UAE to 2 fundamental truths about sustainability.