Cold calls: New UAE framework in progress

The Central Bank of the United Arab Emirates (CBUAE) is preparing to issue a comprehensive regulatory framework governing the telemarketing of banking products and financial services, Emarat Al Youm reported.

- Gulf News Report

The new system will introduce strict requirements designed to protect consumers from unsolicited or unethical marketing practices.

According to a draft of the regulation, entities will be required to secure written approval from their boards of directors before launching any telemarketing activities.