CEMENTING A LEGACY IN UAE REAL ESTATE

A dynamic UAE-based entrepreneur and Founder and Chairman of Amirah Developments, Muhammad Yousuf Jafrani stands out as a forward-thinking leader in Dubai's business landscape. Cementing his legacy in real estate through Amirah Developments and its maiden Bonds Avenue Residences project, his work is already drawing acclaim and setting a new benchmark for both investors and residents. He explains his business ethos and ventures.

- In conversation with Muhammad Yousuf Jafrani, Founder and Chairman, Amirah Developments

You are a serial entrepreneur - expanding your family business into new verticals. Kindly share your entrepreneurial journey with us.

I started my career as a management trainee in our family business around 15 years ago. Our family hails from Pakistan and has been in business in trading, textiles, and automobiles. The family business initially thrived in the automotive rental sector, establishing successful ventures such as Speedy Drive, Quick Lease, and Hala Drive collectively operating about 7,000 vehicles. I learnt the business from the basic level and then grew to the management level, developing myself within the group of companies. The hands-on experience helped me understand the business from the inside. When I gained enough confidence, I decided to foray into real estate both in asset management and property development. Amirah Development is our latest real estate development venture that has recently broke ground for its first project Bonds Avenue Residences.

What defines you and your business?