Zepto Narrows Discounts, Adds Fulfillment Charges

QUICK COMMERCE COMPANY Zepto has implemented changes to its Super Saver service, restricting the use of standard 'Zepto Now' coupons and introducing a fulfillment fee on all Super Saver orders.

- ANEES HUSSAIN

The move aims to create clearer boundaries between Zepto's regular and offerings.

The newly introduced fulfillment fee, ranging from ₹14 to ₹42, will now apply to all Super Saver orders. This dynamic fee is tailored to each customer's order patterns and is designed to incentivize larger cart sizes. Customers can either increase their cart value to waive the fee or pay it for the convenience of smaller purchases. Zepto began rolling out this fee structure to selected active users in May, according to a company statement to FE.