Poging GOUD - Vrij
CCI Misreads How Ad Pricing Works
Financial Express Pune
|August 26, 2025
In March, the Competition Commission of India (CCI) raided leading advertising agencies — GroupM, Dentsu, Publicis, and IPG — along with industry bodies such as the Indian Broadcasting and Digital Foundation (IBDF) and the Advertising Agencies Association of India (AAAI) over allegations of cartelisation and price collusion.
-
Since then, the $16-billion advertising industry has been under heightened regulatory scrutiny. In a conversation with Manu Kaushik, Srinivasan K Swamy, the newly elected president of AAAI, speaks about the CCI probe, challenges in audience measurement, and the road ahead for the industry. Excerpts:
What's your take on the ongoing CCI probe?
CCI received a complaint from one of our members and initiated an investigation. Their preliminary view is that some agencies colluded on pricing. I find this conclusion narrow and simplistic. Advertisers do not choose agencies on price alone — strategy, team strength, and creativity are far more decisive. Price variations between agencies are marginal and cannot materially influence advertiser decisions.
What about the charges of cartelisation and price undercutting?
Dit verhaal komt uit de August 26, 2025-editie van Financial Express Pune.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Financial Express Pune
Financial Express Pune
Govt seeks source code...
LAST MONTH, IT revoked an order mandating a state-run cyber safety app on phones amid concerns over surveillance.
1 min
January 12, 2026
Financial Express Pune
'We're a savings portal, not q-comm'
After a turbulent period of leadership churn and persistent losses, API Holdings, the parent of Pharmeasy, Thyrocare and medicine distributor Ascent, is focused on stitching all its business segments into a single, profitable OPD healthcare platform.
3 mins
January 12, 2026
Financial Express Pune
In search of differentiation
MATTRESS MAKERS ARE HANGING THEIR HATS ON EMOTION, NOT SPECS
2 mins
January 12, 2026
Financial Express Pune
X admits lapse on Grok AI content; removes 3.5K posts, 600 accounts
COMPLIANCE PUSH
1 min
January 12, 2026
Financial Express Pune
X to make algorithm open source in one week: Musk
SOCIAL MEDIA PLATFORM
1 min
January 12, 2026
Financial Express Pune
'NPS will evolve as umbrella scheme for old-age needs'
With relaxed exit rules, flexible investments and a push to attract private, gig and selfemployed workers, the Pension Fund Regulatory and Development Authority (PFRDA) now aim to align retirement savings with life needs-pensions, portability and potentially healthcarecreating a more inclusive, marketdriven social security system, its chairman Sivasubramanian Ramann tells Prasanta Sahu.
2 mins
January 12, 2026
Financial Express Pune
Govt seeks source code access from smartphone firms
THE GOVERNMENT HAS proposed requiring smartphone makers to share source code with it and make several software changes as part of a raft of security measures, prompting behind-the-scenes opposition from giants like Apple and Samsung.
1 min
January 12, 2026
Financial Express Pune
Pvt credit gains ground in realty
CREDIT SHIFT Structured debt from nonbank lenders fills gaps in land and construction financing
1 min
January 12, 2026
Financial Express Pune
YouTube gives its filters a big shake-up
YOUTUBE, LIKE most social media platforms, is increasingly flooded with AI-generated content.
1 min
January 12, 2026
Financial Express Pune
Countdown for Isro's PSLV-C62 launch begins
ISRO ON SUNDAY commenced a 22.5-hour countdown for the launch of a PSLV rocket that will place an earth observation satellite along with 14 other co-passenger satellites into orbit, marking the space agency’s first launch of the year.
1 min
January 12, 2026
Listen
Translate
Change font size