WORLD VIEW Spotify embraces AI to fight fakes, spamming

SPOTIFYTECHNOLOGY!IS embracing AI tools for creating content, but cracking downon fraudulent impersonation and spamming.

- ASHLEY CARMAN

The Swedish giant is introducing new policies and increasing investments toprotect artistsand listenersagainst Al generated “slop” that floods the platform, degrading the listening experience and diverting artist royalty payments to bad actors.

Spotify said it has strengthened protections for artists and is giving clearer recourse for claims of unauthorised vocal impersonation, or deepfakes that use AI to create a replica of an artist’s voice. The company is also rolling out a new spamidentification system that will proactively flag and stop recommending tracksthatappeartogamethe royalty payment system.

Spotify has battled for years against bogus tracks that siphon off billions of dollars to rightsholders. Butthe arrival of GenAl startups like Suno and Udio has increased the stakes with software that can mimic an artist’s voice, create new tracks and turn up in playlists.