Poging GOUD - Vrij

From parched fields to prosperity

Financial Express Mumbai

|

January 05, 2026

FARMER PROSPERITY CAN BE REAL IF INNOVATION IS SCALED WITH COLLABORATION BETWEEN ALL STAKEHOLDERS

- ASHOK GULATI ISHITA MANDLA

VICTOR HUGO ONCE wrote “No power on earth can stop an idea whose time has come.” In contemporary India, in the midst of drought in 2015-16, Prime Minister Narendra Modi floated an idea to double farmers’ real incomes by 2022-23.

He called it his dream as he knew that if peasantry prospers, India will prosper. Even Mahatma Gandhi said that India lives in villages. But today, the economic condition in villages is not very good. They are still lagging behind in basic infrastructure. To the best of our knowledge, no independent study has been undertaken about the outcome of PM Modi’s idea of doubling farmers’ incomes. However, at ICRIER, we have researched on this issue and our conclusion is that the achievement was less than 50%.

Almost at the same time, in a drought-stricken district (Beed) in Maharashtra, someone else—Mayank Gandhi—floated an idea of Krishikul under the Global Vikas Trust (GVT) to augment farmers’ incomes. He and his team of GVT convinced farmers to shift from traditional crops of soyabean and cotton to fruit crops such as papaya, custard apple, sweet lime, guava, pomegranate, mulberry, bananas, etc. The result has been astounding. As per an independent evaluation study by Tata Institute of Social Sciences (TISS) in 2024, the per acre income of farmers increased by more than 10 times, from |38,700 to €3.93 lakh within a short transition period. So far, GVT has planted more than 6.7 crore fruit trees (cumulatively) in about 43,000 acres belonging to roughly 30,000 farm families spread across 5,000 villages. Now the issue is—if this can be done in Maharashtra’s Beed, why it can’t be replicated and scaled up to other districts and states? That’s where the role of the state and central governments comes in.

MEER VERHALEN VAN Financial Express Mumbai

Financial Express Mumbai

United Breweries steps up premium push in beer

UNITED BREWERIES (UBL), best-known for its Kingfisher beer brand, has raised the innovation quotient in the mainstream strong beer category, launching Kingfisher Smooth, in Rajasthan, aimed at providing a less bitter experience to consumers.

time to read

1 mins

January 10, 2026

Financial Express Mumbai

Takes the DaVinci Code to the road

THE USP OF THIS SUV IS ITS SUSPENSION NAMED AFTER THE RENAISSANCE GENIUS

time to read

2 mins

January 10, 2026

Financial Express Mumbai

Record ₹8L-cr m-cap loss in 9 days

BENCHMARK EQUITY INDICES extended losses for a fifth consecutive session on Friday, as investors remained in a risk-off mode amid US-India trade concerns and escalating geopolitical tensions.

time to read

1 min

January 10, 2026

Financial Express Mumbai

Govt's AGR lifeline to lift Vi's funding prospects

Telco gets 10-yr moratorium

time to read

2 mins

January 10, 2026

Financial Express Mumbai

Onion prices fall sharply on robust kharif harvest

WITH THE ARRIVAL of kharif harvest picking up and export prospects sluggish, wholesale prices of onion have declined to ₹1,600 per quintal from ₹1,900 just 10 days ago at Lasalgaon, Maharashtra, the hub of trade.

time to read

1 mins

January 10, 2026

Financial Express Mumbai

Pension funds may be allowed direct investment in infra

Regulator to set up expert panel

time to read

2 mins

January 10, 2026

Financial Express Mumbai

US exit from solar alliance to have little impact: Industry

THE US PULLING out of the International Solar Alliance (ISA) is expected to have minimal impact on Indian renewable energy companies due to their growing manufacturing prowess in solar equipment, industry executives and consultants said.

time to read

1 mins

January 10, 2026

Financial Express Mumbai

EV sales momentum to slow down in 2026

CHINA'S RETAIL SALES of newenergy vehicles (NEVs) are set to expand at a slower pace this year as government-backed trade-in subsidies are gradually phased out, removing a key pillar of support for the world's biggest auto market.

time to read

1 min

January 10, 2026

Financial Express Mumbai

Investors turn focus back to offline sports startups

INVESTOR INTEREST IN offline sports startups is showing signs of revival as participation in organised sports rises and business models in the sector mature.

time to read

2 mins

January 10, 2026

Financial Express Mumbai

Nearly 73% fertiliser demand met via domestic output: Govt

NEARLY 73% OF the country's fertiliser requirement was met through domestic production, according to an official statement on Friday.

time to read

1 mins

January 10, 2026

Listen

Translate

Share

-
+

Change font size