Facts rather than hype

AI is becoming indistinguishable from technology itself for IT firms

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TATA CONSULTANCY SERVICES (TCS) has done the Indian information technology (IT) industry a service by choosing clarity over rhetoric on artificial intelligence (AI). At its analyst day last week, the country's largest software exporter not only outlined an AI-first strategy but, crucially, put a number to it. The disclosure that TCS has reached an annualised $1.5 billion run rate from AI-related services, growing more than 16% sequentially, is among the first serious attempts by a large Indian IT firm to separate signal from noise in a space increasingly prone to exaggeration.