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An audience for the 'reaction audience'
Financial Express Mumbai
|March 08, 2026
Watching a movie or a video? Do it with ‘reaction channels’ for some absurd company and live laughs
A SIGNIFICANT CORNER in the bottomless abyss of content that is the YouTube sphere is space inhabited by professional 'reactors'.
You might have heard more often and favourably about live gaming, and live streaming content. With reaction content, however, skills and know-how are optional. In these videos, YouTubers watch and film their reactions to new and old trailers, movies, songs and shows, and release these videos online. Many of these reaction videos don't even include an educated review of the media being reacted to.
Dit verhaal komt uit de March 08, 2026-editie van Financial Express Mumbai.
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