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Zepto CEO flags 'smear campaign' by rival CFO
Financial Express Lucknow
|May 27, 2025
ZEPTO CO-FOUNDER AND CEO Aadit Palicha has accused the chief financial officer of a rival company of orchestrating a systematic "smear campaign" against the startup, in a rare public outburst in India's competitive quick commerce sector.
Palicha, however, did not name the CFO or the rival company.
The allegation comes amid heightened competition among quick commerce players such as Blinkit owned by Zomato, Swiggy Instamart, Flipkart Minutes, and BigBasket. Zepto positions itself as the second-largest player ahead of Swiggy Instamart but behind market leader Blinkit.
Dit verhaal komt uit de May 27, 2025-editie van Financial Express Lucknow.
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