Pidilite draws expansion plan for paints biz

MD says bolt-on acquisitions will continue

- VIVEAT SUSAN PINTO

PIDILITE INDUSTRIES PLANS to expand its paints venture, Haisha, into rural and semi-urban areas in select markets, managing director Sudhanshu Vats told FE during an exclusive interaction on Friday.

The firm known for Fevicol and Fevikwik brands will also give its newer brands such as Araldite, Roff, and Dr Fixit a fillip as it looks to drive its "growth portfolio", which contributes around 48% to the topline. The rest 52% comes from core brands Fevicol and Fevikwik within adhesives.

"We would like to achieve an equilibrium at about 50:50 (in terms of revenue share) with our core and growth portfolios," Vats said. "We can achieve this with sustained investment in our growth portfolio to drive momentum in the business," he added.