From liquor brands now, a sip and the story behind it

THE FLAVOUR LAB is said to be a "playground to learn the A to Z of Indian craft spirits before they reach a bottle." "It is a space to bring the 'grain to glass' philosophy to life and see the spirits in all their entirety and glory. The idea is to demystify the process and help consumers understand how spirits are made, how ingredients are sourced and what goes into distilling," said Vikram Damodaran, chief innovation officer, Diageo India.

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Diageo India is now planning to launch a first-of-its-kind immersive 'experience home', The Flavour Market, in Ponda, Goa, next year. "This space will be a larger, expansive offering to create, celebrate and appreciate the Indian craft spirit ecosystem and experiences that have not been experimented with earlier on such a scale," said Damodaran. Meanwhile, if you are travelling to Mumbai, you can now visit the just opened shop-in-shop boutique of premium spirits maker Suntory Global Spirits, its biggest ever, at the Chhatrapati Shivaji Maharaj International Airport. At the new specialty store, an inviting layout design—featuring easy-to-navigate branded wall bays, gondolas, and me